102psi 's newest initiative is to provide you with one single source for online and mobile consultation of Off-The-Road Tyres related documents.


Tyre Consultancy & Management


The mission of 102psi is to provide professional guidance in the sustainable creation, development and enhancement of the Off-the-Road and Industrial Tyres business activity with a focus on safety and efficiency.

102psi specialises in the tyre’s Go-to-Market stage: the tyre life cycle from the end of the production line until and including the recycling of the end-of-life tyre.

Safety Earthmover Mining Tyre Tire OTR


Efficiency Earthmover Mining Tyre Tire OTR


Sustainability Earthmover Mining Tyre Tire OTR



102psi can provide advice about a number of themes related to the Go-to Market process of the OTR and Industrial Tyres business:

Tyre offer,
Customer relationship & environment,
Sales organisation & methods,
Technical support organisation & methods,
Sales – Marketing - Technical – Quality - Service - processes,
Forecast & Supply Chain & Stock,
Tyre associated services,
Tyre associated tools,
Tyre distribution,
Tyre recycling,
Tyre service providers,
Tyre electronics,
Usage optimisation,
Tyre performance measurement,
Alternative business models,
Personnel management,
Business across borders,
Industry councils & Norms & Regulations.


Contributions by Koen Vandermeersch

Rock Products

November 2017

Tire Rotation – Is There Still Value in the Practice?

An article on tire rotation considering productivity optimisation vs tire life maximisation.

Mining & Quarry World

June 2018

Tyre Rotation and Selection - Is there value in the practice?

An article largely based on the same featuring in Rock Products in November 2017.

International Mining

July 2018

Mining Tyres - Running hot

A contribution to a tyre review in which it is encouraged looking for true tyre value comparison metrics.

Safety, Efficiency, Sustainability, Earthmover, Mining, Mine, Quarry, Industrial, Tyre, Tire, OTR, Off-the-Road

About Koen Vandermeersch

Business Founder & Owner

102psi is a division of VAMAS 2.0 and was founded in 2016.

A bachelor degree in transport economics, Koen carries 24 years of experience with Michelin, a tyre industry leader. He has worked in the off-the-road and industrial tyre business since 1998 and has built up extensive managerial and operational expertise across the world.

He has successfully managed a variety of services, innovation, sales, marketing, technical and R&D projects complementing the OTR tyre business in Europe, Russia & CIS, Africa, the Middle East, Asia and Australia.

Koen is a multi-cultural bridge builder, skilled at motivating and integrating teams and in the effective management and development of relationships with customers in challenging contexts and across large geographical regions.